Hot Talks: Corwin Hiebert
July 30, 2013
BE CREATIVE + GET PAID: Making a Living as a Creative Freelancer
Building a successful freelance business is not about you and your creative needs but rather the needs and wants of those you’re looking to extract money from (aka clients and customers). So how do you get started? How do you grow your business in such a way that you can be happy, productive, and earn a good living along the way? Good business decisions are what separate the martyrs from the entrepreneurs. This presentation will focus on providing tangible action steps, management, marketing ideas, and principles that can make independent creative work less stressful and more financially rewarding. How much should you charge for your work? Who is your target market? How can you make people curious in your work? How can you generate real demand over the long haul? These are some the questions that will be answered through examples, rants, nerdy digressions, and real-world advice by a business manager who gets it.
Corwin Hiebert is a management and marketing consultant to creative entrepreneurs (such as world-renowned photographer and best-selling author David duChemin). He is the author of Living the Dream: Putting Your Creativity to Work [and Getting Paid] published by Peachpit Press (2013); he also has eBook titles on Craft and Vision and Flatbooks. Corwin’s company is Taendem Agency and he is a Business Development instructor at Vancouver Media Arts Institute (VanArts). He doesn’t blog, he delivers.